My Heart Fitness (MHF) Program – Terms and Conditions

1. Program Participation and Medical Disclaimer

The My Heart Fitness (MHF) program is designed for general wellness and educational purposes only. It is not a substitute for medical advice, diagnosis, or treatment. Participation in MHF does not establish a physician-patient relationship with MHF or its affiliated professionals. Individuals with medical concerns should consult their licensed healthcare provider. MHF does not manage emergencies. In the case of an urgent issue, participants must call 911 or visit their local emergency department.

2. Program Overview

MHF provides general wellness education and lifestyle coaching through content created by a multidisciplinary team of healthcare professionals. These professionals contribute in an educational capacity only and do not provide clinical care within the MHF program.

Participants may choose to seek additional services from these or other professionals independently of MHF. Any such clinical services are offered outside the scope of MHF and are not managed, endorsed, or reimbursed by the program.

Program participants may earn digital rewards and badges through engagement. Access is granted with an active membership and does not replace medical care. Reinstatement after termination is possible within 30 days at MHF's discretion.

3. Assumption of Risk

Participation in the My Heart Fitness (MHF) program may involve engagement in physical activity and lifestyle modifications, including but not limited to exercise, nutrition changes, and stress-reduction techniques. These activities carry inherent risks, including the risk of injury, illness, or aggravation of existing conditions. By enrolling in the program, participants acknowledge and accept that they are voluntarily assuming all associated risks. Participants are strongly encouraged to consult their healthcare provider before making any significant lifestyle changes. MHF and its affiliates shall not be held liable for any injury, loss, or damage arising from participation in the program.

4. Digital Platform Access

The MHF platform is secured and non-transferable. MHF may update or modify content as needed. Anonymized usage data may be retained for quality improvement under applicable privacy laws.

5. Membership Terms

5.1 Membership Duration and Billing

Membership renews monthly on the registration date.

5.2 Cancellation Policy

Participants may cancel with a minimum of two weeks' notice via written communication to the MHF support team.

5.3 Refund Policy

No refunds are issued for partial months or unused services.

6. Termination of Access

MHF may suspend or terminate accounts for non-payment, misuse, or policy violations. Participants may request reinstatement within 30 days. No refunds are issued after termination. Data access or deletion may be requested, subject to retention laws.

7. Communication with Healthcare Providers

With participant consent, MHF may communicate non-emergency health engagement updates—such as activity participation, badge achievements, or learning milestones—to the participant’s care provider(s). No clinical data or medical advice will be shared. This requires completion of a ‘Connect My Doctor’ form.

8. Data Collection and Privacy

8.1 Usage Data

MHF collects login activity and engagement data to personalize and improve services.

8.2 EMR & Clinical Data

With permission, EMR data (e.g., medications, labs) may be abstracted by clinic staff.

8.3 Patient-Reported Outcomes

MHF may use questionnaires to track participant cardiovascular risk, exercise behaviours, health literacy, health-related quality of life, and care-satisfaction.

8.4 Consent to Communication

Enrollment includes consent to receive program-related emails and messages.

8.5 Data Security

Data is encrypted, PHIPA-compliant, and accessed only by authorized staff. All data is encrypted, stored securely, and accessed only by authorized staff in accordance with PHIPA regulations.

MHF may utilize secure third-party platforms (e.g., Active Campaign) to facilitate communication, scheduling, or other digital interactions. While these platforms are selected for their security and compliance, MHF cannot be held responsible for external breaches or incidents beyond its control. Participants acknowledge and accept this risk by enrolling in the program.

8.6 Automated Services

AI and automation tools may support user experience by providing health education prompts, tracking activity, or guiding digital interactions. These tools are non-clinical and do not replace professional medical advice.

9. Research and Quality Improvement

9.1 Quality Improvement

Participants agree to provide feedback for ongoing quality assessment.

9.2 Research Studies

MHF has received Independent Research Board approval to operate as a value-based learning health system. Aggregated, de-identified outcomes may be analyzed

or published to support quality improvement and innovation. Participants may also be invited to join optional research studies; separate consent will be obtained for each. Declining research participation will not affect access to MHF services.

10. Data Retention Policy

MHF retains participant data in compliance with applicable laws. Non-identifiable data used for QI or research may be retained for up to 7 years.

11. User Conduct

Participants agree not to misuse content, distribute misinformation, or use the platform for commercial gain. Violations may result in account suspension.

12. Conflicts of Interest

MHF is a commercial entity. Its directors and founders may hold financial interests. Any findings from QI or research activities will disclose conflicts and may be publicly shared.

13. Indemnification

By enrolling, participants agree to indemnify MHF and its representatives from liability related to participation, platform use, or third-party references.

14. Dispute Resolution

Disputes will first be addressed through good-faith mediation before any legal proceedings are initiated.

15. Force Majeure

MHF is not liable for delays or failure in service due to events beyond its control, including pandemics, outages, or natural disasters.

16. Governing Law

These Terms are governed by the laws of Ontario, Canada.

17. Acceptance of Terms

By enrolling in MHF, you agree to these Terms and Conditions. Digital acceptance shall constitute a binding agreement under Ontario’s Electronic Commerce Act.